In 2022, Alexander Yoo cut the safety line, the moment he knew what he wanted to build. With a background in Industrial Design and a less known history of bootlegging projects in his teens, he had a knack for spotting opportunities and turning insight into action. From importing sport bicycles from China before dropshipping had a name to joining an award-winning agency in Sweden, his journey was defined by initiative and persistence.

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The result was ayoo’s Signature bike rack, first sketched in 2015. By 2017, a single product concept rendering shared on Instagram had sparked an interior design trend. This was no coincidence; it reflected a vision to shake up a stagnant market. What began as one bold idea has since grown into a product category valued at 106.1 million USD. Today, ayoo is preparing for the next step in creating products for modern living and active lifestyles.