Here to create good relations between human and thing. The organization has continued to grow and is today a multifaceted powerhouse dedicated to design <3. The founder Alexander Yoo a.k.a. "ayoo" is currently working with various partners such as manufacturers, suppliers and sponsors in Europe, mostly in Sweden, base 1.

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Alexander Yoo cut the safety line 2023, that’s when he knew what he wanted to build and how to do it. His background as an Industrial Designer and his less known bootleg endeavors back in his teens had to be exercised in a full hearted way. From importing sport bicycles from China before dropshipping had a name, to punching his way into an award winning agency in Sweden, things eventually fell into place.

 

His scrutinized masterstroke wanted to see daylight, his Signature bike rack that started a trend on social, paving the way for successful companies, not because he got lucky, because he knew something that the market wasn’t ready for 2015, that’s when he sketched up a product category that is now confirmed to be worth 106.1M usd globally. Now he aims to break the bank with nothing but dust in his pockets.